DE magazine Germany

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DE Magazin Deutschland is a German-language magazine produced by Frankfurter Societäts-Medien GmbH on behalf of the Foreign Office and distributed in 180 countries.

Goals and content

A team of well-known national and international journalists and scientists work under the direction of the editor-in-chief Peter Hintereder . There is cooperation with other contractual partners of the Federal Foreign Office such as dpa and Deutsche Welle.

The aim is to convey an overall positive, but realistic, comprehensive and contemporary image of Germany abroad. The cross-media magazine, which is published for an international readership, covers the topics of politics , economy , culture , environment , knowledge and life as well as special regional sections that focus on Germany's social relationships with certain world regions. The deutschland.de website with corresponding social media spin-offs is part of the cross-media product . www.deutschland.de was a link portal founded in the early phase of the Internet. Since link portals became increasingly obsolete with the development of search engines, the portal was merged with "Zeitschrift Deutschland" in 2012 to form today's cross-media magazine. The articles from the magazine are deepened in the portal with additional information and videos. The Internet portal is available in ten languages: German, English, French, Spanish, Russian, Chinese, Arabic, Turkish, Portuguese and Japanese.

The magazine was previously entitled "Germany: Forum for Politics, Culture and Economy", before that since 1971 "Germany: Magazine for Politics, Culture, Economy and Science", emerged from the original West German magazine "Scala: Zeitschrift aus Deutschland", which 1961 was founded by the press and information office of the federal government.

Scala was part of the efforts of the governments of the early Federal Republic to improve Germany's reputation in the (western) world, which had been badly damaged after the war. It was aimed primarily at multipliers in the press, science, politics and business. It followed the model of a state, multilingual PR magazine, as it was first founded in a comparable situation of international isolation by the USSR with the magazine "USSR under construction" (later "Soviet Union").

Web links

Individual evidence

  1. a b deutschland.de: Internet portal of the German magazine DE Magazin
  2. Denise Carstensen, Michael Fischer: deutschland.de: younger, bigger, more interactive. In: Wissen.de. July 1, 2012, accessed February 10, 2019 .
  3. ^ Finding aid Federal Archives: Scala International in the Federal Archives. In: Files of the Federal Press Office Section IV - Abroad. Federal Archives, January 1, 1961, accessed on February 10, 2019 .