DaWanda

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DaWanda GmbH

logo
legal form GmbH
founding December 3, 2006
resolution December 30, 2018
Seat Berlin, Germany
management Claudia Helming, Niels Nüssler, Michael Pütz
Number of employees 141 (2014)
sales € 11.7 million (2014)
Branch Online trade
Website www.dawanda.com
As of May 20, 2016

DaWanda was a German e-commerce online portal on which self-made products were offered for sale. This included clothing, jewelry, accessories, bags, baby items, toys, materials and furniture. Since 2015, the platform has offered a DIY portal with do-it-yourself instructions and materials.

DaWanda.com was online from 2006 to August 2018 and was the largest online marketplace for homemade products in Germany in 2011. Over 360,000 manufacturers and 6.9 million users were registered on the portal. At this point in time, around 5.9 million products were traded, with around 15,000 new products being added every day.

Since the platform was launched, DaWanda has been available in German, French and English. In the summer of 2012, additional languages ​​were added in the course of internationalization. DaWanda GmbH had its headquarters in Berlin and branches in Spain and Poland (as of 2017).

The role model and main competitor in Germany was Etsy , a US company that has been on the market since 2005 and has been running a German version of its website since 2011. Another competitor was Amazon Handmade.

At the end of June 2018, it was announced that DaWanda will cease operations at the end of August 2018. DaWanda recommended that buyers and sellers switch to the US portal Etsy, offered a switching tool and, since the closure, has redirected the website accordingly.

Business model

The internet company was founded in 2006 by Claudia Helming and Michael Pütz, who were managing directors. The buyers purchased the products directly from the manufacturer through the website. In contrast to portals such as eBay , only handmade, individualized, refurbished, restored, refined or made-to-measure products as well as high-quality industrial products that are at least 20 years old (“vintage items”) were allowed to be sold on DaWanda.

For each product sold, DaWanda initially received a commission of 5 percent of the sales price (excluding shipping costs), and from January 2017 9.5 percent. There was also a listing fee of between 10 and 30 cents, depending on the price of the product.

development

In 2010, the online marketplace was in the black for the first time and, according to media reports, achieved sales of up to 5 million euros in 2011, but according to the balance sheet report, the company posted sales in 2012 (4.9 million) and 2013 (3.5 million) .) incurred a total of around 8.4 million euros in losses. According to DaWanda, a minus should have been generated in 2014. In a financing round in November 2011, the company received four million euros in growth financing from the venture capital companies Vorwerk Direct Selling Ventures and Piton Capital . Other shareholders of the company were Helming and Pütz, Holtzbrinck Ventures , Team Europe Ventures , the European Founders Fund and Point Nine Capital . In 2012 DaWanda planned to open offices in other European countries.

In January 2015, US investor Insight Venture Partners took over the helm, and has also invested heavily in Kleiderkreisel. Vorwerk Ventures and Holtzbrinck Ventures left DaWanda as part of this takeover. Insight Venture Partners then held 55.7 percent of the company. In April 2016, DaWanda was ranked 3rd in Germany in StartupRanking .

In 2016 the company made a pre-tax loss of 4.2 million euros. Company founder Michael Pütz left the platform in the same year. In June 2017 it became known that DaWanda had to lay off 60 of the 230 employees at the time. The Berlin headquarters as well as the branches in Poland and Spain were affected. The reason given by the managing director Claudia Helming was "so that we can concentrate on the further development of our business model and have a clear eye on the value drivers ". Over the whole of 2017, the platform's turnover was 16.4 million euros, a growth of 21.4%. At the same time, the operating loss was still almost one million euros, although the last quarter of the year was the first to make a profit. In June 2018 deutsche-startups.de reported that DaWanda was being wound up. A day later it was reported that the aim was to take the platform offline at the end of August 2018. Competitor Etsy announced at the same time that it did not want to take over the company itself, but its seller did.

DaWanda recommended that buyers and sellers switch to the US portal Etsy and offered a tool with which users (according to DaWanda, by August 30, 2018) could export all products and reviews to Etsy with just a few clicks. There is also the option of exporting this data to Fairmondo, a platform cooperative. The DaWanda website is now redirecting to Etsy.

Web links

Individual evidence

  1. ↑ dawanda.com: Imprint
  2. ↑ a b Annual financial statements as of December 31, 2014
  3. ↑ Lisa Nienhaus: Internet shops for individualists: I prefer to buy it myself. In: Frankfurter Allgemeine. Economy, February 21, 2011.
  4. ↑ a b c NZZ am Sonntag, Ziegert, Susanne, December 18, 2011, p. 36.
  5. ↑ [1] Information company website press portal
  6. ↑ Christine Imlinger: Dawanda: The renaissance of handicrafts. on: Die Presse.com , December 17, 2011.
  7. ↑ a b c d heise online: DaWanda is laying off 25 percent of its employees. July 1, 2017, accessed July 3, 2017 .
  8. ↑ Martin Weigert: Etsy starts in Germany and meets DaWanda. on: netzwertig.com , September 13, 2011.
  9. ↑ a b Caspar Tobias Schlenk: DaWanda is being discontinued - Etsy wants to take over customers. Retrieved June 30, 2018 .
  10. ↑ DIY portal Dawanda closes orf.at, June 30, 2018, accessed July 3, 2018.
  11. ↑ What are they doing? Four professionals from the IT industry report on their jobs and give tips for beginners - as an online founder, programmer or image consultant. on: time online. March 1, 2012.
  12. ↑ Guidelines on Dawanda.de
  13. ↑ Price list on Dawanda.de
  14. ↑ Dawanda increases sales commission by 90 percent on Internetworld.de on December 16, 2016
  15. ↑ a b Handelsblatt No. 241, Metzger, Susanne, December 13, 2011, p. 22.
  16. ↑ Lukas Zinnagl: DaWanda secures € 4 million to go international. on: TechCrunch. November 30, 2011.
  17. ↑ Hannah Scherkamp: Insight Venture Partners takes over majority in DaWanda , Gründerszene.de , January 22, 2015
  18. ↑ startupranking.com: Top - Germany
  19. ↑ Stephan Randler: Marketplaces: about founder leaves management. Retrieved June 30, 2018 .
  20. ↑ DaWanda fires a quarter of its employees , gruenderszene.de, accessed on January 4, 2018
  21. ↑ Alexander Hüsing: Bitter and tragic: DaWanda closes its doors. Retrieved June 29, 2018 .
  22. ↑ After the DaWanda exit: Online retailers now have these alternatives. In: onlinehaendler-news.de. July 4, 2018, accessed September 1, 2018 .
  23. ↑ Handcrafted by the users. In: fairmondo.de. Retrieved September 1, 2018 .