German athletics marketing

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The German Athletics Marketing GmbH (short: DLM) is a German sports marketing agency and beyond the exclusive marketing agency of the German Athletics Association (DLV).

Fields of activity

The German Athletics Association has transferred its worldwide media and advertising rights to Deutsche Leichtathletik Marketing GmbH. The package includes all rights to DLV events, television broadcasts, the DLV national teams, merchandising products and other sponsorship rights such as the sponsor clubs (German houses) at world and European championships.

One of the DLM's own business areas is also a commitment to running. In addition, the DLM offers communication platforms and events via DLM RunMedia GmbH. With the participation in the newly founded "Germany runs GmbH", the entry of companies into event sponsoring at running events like the "Urban Trail Run" series is to be promoted.

Finally, the DLM organizes u. a. the international match " Berlin flies! " in front of the Brandenburg Gate. In cooperation with the athletics federations of France, Great Britain, Italy and Spain, the DLM initiated a globalization of this event in 2016 under the title “FLY EUROPE”.

media

Deutsche Leichtathletik Marketing GmbH is the owner and publisher of various print and online media in the fields of athletics and running. The running portal run.de was awarded the Health Media Award for mass communication in 2012. In addition, the magazinelauf.de appears six times a year with 100,000 copies distributed. With the platform Leichtathletik.de, which is also the official website of the German Athletics Association, the DLM also operates a German-language athletics portal. In addition, Leichtathletik.de andlaufen.de appear on the social networks Facebook, Instagram, Twitter and YouTube.

executive Director

Frank Lebert has been the managing director of DLM since 2009 . Before joining the House of Athletics, Frank Lebert worked for the sporting goods manufacturer Nike, most recently as the sports marketing director for the regions Germany, Switzerland, Austria and Slovenia.

Web links

  • Leichtathletik.de - Official website of the German Athletics Association (DLV)
  • Berlin flies! - Microsite for the international match 2016 at the Brandenburg Gate
  • Run.de - portal and magazine of DLM RunMedia GmbH