German Digital Award - Winner 2019
The following plants, agencies and clients won the German Digital Award in 2019 :
| year | plant | Submitting agency | Client |
|---|---|---|---|
| Best of | |||
| 2019 | Best of: The Uncensored Playlist | DDB Group Germany | Reporters Without Borders eV |
| Digital Advertising Formats - standard and special formats | |||
| 2019 | Bronze: Lufthansa "Walk-in Ads" | Kolle Rebbe GmbH
Mindshare GmbH |
Deutsche Lufthansa AG |
| Digital Advertising Formats - video formats | |||
| 2019 | Silver: Digital Advertising Formats - video formats | RCKT GMBH & CO. KG | ADAC e. V. |
| Digital Advertising Formats - Programmatic Creativity | |||
| 2019 | Silver: Save yourself the flight | Ogilvy | Deutsche Bahn AG |
| Digital Advertising Campaigns - Cross-Digital Campaign | |||
| 2019 | Gold: Save yourself the flight | Ogilvy | Deutsche Bahn AG |
| 2019 | Gold: "KSK - NEVER FIGHT FOR YOU ALONE." | CASTENOW & CROSSMEDIA | Federal ministry of defense |
| 2019 | Silver: Jägermeister "Drop-In Concert" | la red GmbH | Mast-Jägermeister Germany GmbH |
| Digital Advertising Campaigns - Cross-Media Campaign | |||
| 2019 | Silver: "KSK - NEVER FIGHT FOR YOU ALONE." | CASTENOW & CROSSMEDIA | Federal ministry of defense |
| Digital Live Experience - Digital Out-of-Home | |||
| 2019 | Bronze: Inspiration Wall | ART + COM studios / fast colorful pictures | Merck KGaA / HENN |
| Digital Live Experience - Digital Installations / Events (VR / AR) | |||
| 2019 | Gold: PETA "Eye to Eye" | Kolle Rebbe GmbH / Demodern GmbH | PETA Germany eV |
| 2019 | Gold: Eurosat Coastiality | Mack Media GmbH & Co KG | Europa-Park GmbH & Co Mack KG |
| 2019 | Bronze: Panic City | pilot Screentime GmbH | Panik City Betriebs GmbH |
| 2019 | Bronze: Re: Imagine Street ARt | Cheil Germany GmbH | Samsung Electronics Germany |
| 2019 | Bronze: Swisscom "My Dancing Me" | HEIMAT, Berlin | Swisscom (Switzerland) AG |
| Branded Content - Video-short-form (e.g. Viral) | |||
| 2019 | Gold: Immowelt - Listen to your inner voice | noga advertising agency GmbH | Immowelt AG |
| 2019 | Silver: Christmas doesn't take much. Just love. | SERVICEPLAN / PLAN.NET | PENNY-Markt GmbH |
| 2019 | Silver: HORNBACH hardware store "The HORNBACH WERKSTÜCK Edition 001" | HEIMAT, Berlin | HORNBACH Baumarkt AG |
| 2019 | Bronze: Adolf's online strategy | Ogilvy | Show your face! For a cosmopolitan Germany eV |
| 2019 | Bronze: Catapult Air - In a high arc to Sylt. | Philipp and Keuntje GmbH | Sylt Marketing GmbH |
| 2019 | Bronze: Featuring Alexa | SERVICEPLAN / PLAN.NET | Too Many T's Ltd |
| 2019 | Bronze: 9.58 seconds - the fastest annual report in the world | Publicis Pixelpark | PUMA SE |
| Influencer Marketing | |||
| 2019 | Silber: Loud against Nazis “#unfollowme. The hashtag against hatred. " | HEIMAT, Berlin | Loud against Nazis |
| 2019 | Bronze: Over 60 million contacts for Kwitt | Lucky Shareman GmbH / HEIMAT, Berlin | Federation of German Volksbanks and Raiffeisenbanks (BVR) |
| 2019 | Bronze: Felix's Travels for Fair Trade | 25mate | Fairtrade Germany (TransFair eV) |
| 2019 | Bronze: Talking Can Save Lives | BBDO Düsseldorf GmbH | German Caritas Association |
| Branded Content - Content Platforms / Digital Magazines | |||
| 2019 | Gold: The Uncensored Playlist | DDB Group Germany | Reporters Without Borders eV |
| 2019 | Bronze: 9.58 seconds - the fastest annual report in the world | Publicis Pixelpark | PUMA SE |
| Websites (stationary and mobile) - idea / innovation | |||
| 2019 | Silver: IP20 recruiting video chatbot | Interactive Pioneers GmbH | Interactive Pioneers GmbH |
| 2019 | Bronze: Glückauf - The virtual mine | Cube photo | West German radio |
| 2019 | Bronze: International website relaunch with digital advice platform | Comspace GmbH & Co. KG and 10M GmbH
chilli mind GmbH and Sutsche |
KWS SAAT SE |
| 2019 | Bronze: Trump365 - The Monument of Facts. | Scholz & Friends | The daily mirror |
| Websites (stationary and mobile) - content | |||
| 2019 | Silver: RoadStars powered by Mercedes-Benz Trucks | mensemedia Gesellschaft für Neue Medien mbH / PRH Hamburg Kommunikation GmbH | Daimler AG |
| 2019 | Bronze: Otto Newsroom | FORK Unstable Media GmbH / fischerAppelt AG | Otto GmbH & Co KG |
| Websites (stationary and mobile) - Visual Design | |||
| 2019 | Gold: Art4GlobalGoals | denkwerk GmbH | YOU Foundation - Education for Children in Need |
| 2019 | Bronze: Scars of Democracy | SERVICEPLAN / PLAN.NET | STROKE Art Fair GmbH |
| Digital Commerce - Visual Design | |||
| 2019 | Gold: C. Matthey website relaunch | jäger & jäger GbR | C. Matthey GbR |
| Digital Commerce - User Experience / Usability | |||
| 2019 | Bronze: HORNBACH DIY store "The HORNBACH WERKSTÜCK Edition 001" | HEIMAT, Berlin | HORNBACH Baumarkt AG |
| Mobile apps - idea / innovation | |||
| 2019 | Gold: Talking can save lives | BBDO Düsseldorf GmbH | German Caritas Association |
| 2019 | Bronze: Get free - Addiction prevention for children and adolescents | Yellow Tree GmbH & Co. KG | Blue Cross in Germany eV / blu: prevent |
| Mobile apps - user experience / usability | |||
| 2019 | Silver: Ujet Mobility App | Demodern GmbH | Ujet Electric Scooter |
| Mobile apps - VR / AR | |||
| 2019 | Gold: Re: Imagine Street ARt | Cheil Germany GmbH | Samsung Electronics Germany |
| Social / Dialog - social media presence | |||
| 2019 | Bronze: The Netflix Intern | Granny | Netflix |
| 2019 | Bronze: Volunteer Fire Brigade. For me, for everyone. | SERVICEPLAN / PLAN.NET and YeaHR! GmbH | Ministry of the Interior NRW |
| Social / Dialog - Social Media Campaign | |||
| 2019 | Gold: # 4BlocksLive - 1 day, 4 blocks, 4 challenges | Grabow & Bartetzko GmbH | Turner Broadcasting System Germany |
| 2019 | Gold: Jägermeister "Goldbae Edition" | la red GmbH | Mast-Jägermeister Germany GmbH |
| 2019 | Silver: help for help | BBDO Berlin GmbH | People for People Foundation |
| 2019 | Silver: Beck's brown bottles | SERVICEPLAN / PLAN.NET | Beck's / Anheuser-Busch InBev Germany Holding GmbH |
| 2019 | Silver: The world's first interactive WhatsApp comedy series | DDB Group Germany | Telekom Germany GmbH |
| 2019 | Bronze: Loud against Nazis “#unfollowme. The hashtag against hatred. " | HEIMAT, Berlin | Loud against Nazis |
| Social / Dialog - Dialog (including chatbots) | |||
| 2019 | Bronze: Me, Eisner! | Bavarian radio | Bavarian radio |
| 2019 | Bronze: Jägermeister "Drop-In Concert" | la red GmbH | Mast-Jägermeister Germany GmbH |
| Digital transformation - start-up (idea) | |||
| 2019 | Silver: The revolution in care management | FLYACTS GmbH | Nursing place manager GmbH |
| 2019 | Bronze: MOBIKO | mantro GmbH | Audi Business Innovation GmbH |
| Digital transformation - innovation (including AI) | |||
| 2019 | Silver: HoloLinc | Zühlke Engineering GmbH | thyssenkrupp Home Solutions |
| 2019 | Silver: Lightelligence | deepblue networks AG | OSRAM GmbH |
Individual evidence
- ↑ Winner 2019. In: German Digital Award | BVDW. Accessed July 1, 2020 (German).