The Son

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The Son is an Afrikaans-language South African tabloid , which is based on the model of British tabloids and focuses on small and large sensational news. The Son is the South African newspaper with the largest increase in readers. It appears as a daily newspaper in the Western Cape Province and as a weekly newspaper in other provinces. The editorial office is in Cape Town .

The publishing house Naspers began in 2003 after the great success of the English-language tabloid The Daily Sun in Western Cape to publish a sensational weekly in Afrikaans under the title "Kaapse Son". The sales figures rose so rapidly that it was decided in the same year to expand sales to all of South Africa. In the first half of 2005 the daily newspaper's circulation was estimated at 50,000, the Friday edition for the whole of South Africa averaged 220,000 copies. The other Afrikaans-language daily newspapers (also from Naspers-Verlag), such as Die Burger , suffer little or no from the great growth of Die Son.

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