E-commerce manager

from Wikipedia, the free encyclopedia

A shop manager (e-commerce manager) is responsible for the entire e-commerce presence of a company . His tasks cover a wide area and range from the selection of assortments for the online shop to the management of returns and debt collection . All processes are geared towards the goals that a company pursues with the online shop. The shop manager is responsible for meeting these goals.

Tasks of a shop manager

Typically one of the tasks of a shop manager is to plan, introduce and continuously adapt the e-commerce presence to new developments. They act as an intermediary and link between the requirements of the specialist departments, such as B. Marketing , sales , web design , content, IT and external service providers.

Since the analogy of the e-branch to the classic branch is obvious, the tasks of the shop manager are related to those of traditional branch management and are based on them. Accordingly, the management of the flow of goods, inventory, product and price labeling as well as management of direct sales processes such as access, returns and payment are among the tasks of a shop manager. Due to the special position of an e-branch within a company, the range of tasks of the shop manager is expanded to include additional tasks from the area of online marketing and product range policy.

The close interlinking between the software used and the tasks to be mastered with it also requires a successful shop manager to have a strong understanding of the underlying technologies. For his daily work and decisions, the shop manager needs a wealth of data and information that he must be provided with centrally. Often we are talking about a command post or management dashboard from where the shop manager controls the e-commerce presence centrally and holistically.

Individual evidence

  1. ↑ Elke Pohl: E-Commerce Managers create "added value" for customers on the Internet and an expanded market for their own company. In: Studies & Career Start. www.monster.de, 2006, (as of November 3, 2008)

literature

  • e-consultancy: Job posting: eCommerce Manager . www.e-consultancy.com, 2006. (As of March 12, 2008)
  • W. Gora, E. Mann (Ed.): Handbook Electronic Commerce: Compendium for electronic commerce . 2nd Edition. Springer, Berlin 2007, ISBN 978-3-540-41460-5 .
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  • A. Hukemann: Controlling in online trading. A KPI-oriented approach for online shops . Logos, Berlin 2004, ISBN 3-8325-0540-7 .
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  • B. Wirtz: Electronic Business . 2nd Edition. Gabler Verlag, Wiesbaden 2001, ISBN 3-409-21660-X .