E-pricing

from Wikipedia, the free encyclopedia

E-pricing (also known as e-pricing ) refers to pricing in e-commerce .

Challenges in pricing in e-commerce

In addition to the rules for traditional markets, the following factors must also be taken into account in the net economy :

  • High transparency and freely accessible information: The increased information base enables increased price comparisons with customers and competitions.
  • Global networking: A price differentiation is made difficult by conflicts between the individual sales channels.
  • Two-way communication: customers and providers as well as customers and customers interact with each other. This leads to a bundling of demand.
  • simple management of web content: price changes and price control can be implemented and implemented quickly using web technologies.
  • Always available online: Price individualization and real-time pricing are made possible.

literature

  • Stefan Zeisel: Private Sourcing - E-Pricing as a revolutionary purchasing optimization. In: the market. Volume 39, No. 3, September 1, 2000, ISSN  0025-3863 , pp. 137-144, Springer
  • Ingmar Brunken: Successful e-Pricing: Price strategies for the Internet and Web 2.0. ISBN 978-3-8391-6825-7 .
  • Tobias Kollmann: E-Entrepreneurship: Basics of starting a company in the Net Economy. Springer-Verlag, 2011, ISBN 978-3-8349-2465-0
  • Lars Binckebanck, Rainer Elste: Digitization in sales: strategies for using new technologies in sales organizations. Springer-Verlag, 2015, ISBN 978-3-658-05054-2
  • Tobias Kollmann: E Business. Springer-Verlag, 2010, ISBN 978-3-8349-2452-0 .

Web links