E-prospectus
The e-brochure (or eProspekt , common digital brochure ) is the digital form of a promotional brochure . The classic prospectus (from Latin prospectus "view, view, view"; Latin pro-spicere "look, look out"), which is mostly distributed in the print version, can also be used as an e-prospectus. A digital prospectus can, however, also be created completely independently of print products. In terms of content, like the printed prospectus, it is mostly used to advertise current offers or services of a company, but can also be used as a pure image prospectus.
The e-brochure is usually uploaded as a PDF file. So-called flip catalogs are used to give the user the most realistic possible reading experience. The digital prospectus is being used more and more frequently, as many consumers do their research online before making a purchase. In addition to the websites of the companies themselves, e-brochures are primarily published on consumer portals such as kaufda.de, marktjagd.de or meinprospekt.de. The brochures can be viewed either directly on websites or, increasingly, via apps for smartphones or tablets.
Range
The various prospectus portals give different figures with regard to reach. In theory, however, every consumer with Internet access can also access the brochures. The market hunting portal , for example, speaks of a potential reach of 47 million consumers. Due to the increasing decline in the acceptance of advertising materials in the mailbox (up to 50 percent of those who refuse to advertise in German cities), the e-prospectus could represent a useful addition to the classic paper prospectus for publishers and companies.
Environmental protection aspect
The paper savings are often cited as an additional benefit of the e-prospectus. According to studies, up to 30 kg of paper per household in Germany are used annually only for advertising brochures and advertising papers. This paper can theoretically be saved by simply using e-brochures.
swell
- ↑ Germany is top in terms of paper consumption. In: focus.de. Retrieved January 31, 2017 .