eToys
| eToys.com | |
|---|---|
| legal form | Corporation |
| founding | 1997 |
| resolution | 2001 |
| Seat | United States |
| Branch | Mail order |
| Website | www.etoys.com |
eToys.com was one of the first online games and toys retailers. After the bankruptcy of the company, the website of the same name was resold several times and was last acquired in 2009 by the toy retailer Toys "R" Us .
history
The company was founded in 1997 and went public in 1999 during the dot-com boom. For a short time, eToys was the industry leader in online toy retailing, reaching a market capitalization of nearly $ 10 billion. In toywar , eToys was forced by online activists to give in in a dispute with the artist group etoy over the rights to the domain name etoy.com . After disappointing Christmas sales the company applied in February 2001 for bankruptcy protection . As part of the bankruptcy, u. a. Inventory and company name sold to the toy store chain KB Toys.
Individual evidence
- ^ Saul Hansell (New York Times): EToys Edges Toysrus.com In Ranking of Online Users. December 9, 1999, accessed February 1, 2011 .
- ↑ Kevin Hassett (TCS Daily): Will Dot-com Failures Lead Us to Recession? January 8, 2001, accessed February 1, 2011 .
- ↑ managermagazin: eToys The game is over. February 27, 2001, accessed February 1, 2011 .
- ↑ Troy Wolverton (Cnet News): eToys prepares to pay final debts. August 23, 2003, accessed February 1, 2011 .