Early adopter

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The term early adopter (English for early adopters or early adopters ) comes from diffusion research and describes people who use the latest technical achievements or the latest variants of products or fashion accessories. Early adopters are - after the actual innovators - among the first to adopt new ideas.

Rogers' innovation cycle (1992)


Early adopters have special characteristics compared to other people:

Socio-economic characteristics
Higher status, better education, greater need for social mobility.
Personality factors
More empathy, less dogmatism, more positive attitudes towards change and risk.
Communication behavior
Better integration into the social system, more frequent assumption of the role of opinion leaders .

The innovators and early adopters followed by the early majority , the late majority and the laggards ( , late adopters' ).

Individual evidence

  1. a b c d Schenk, Michael (2007): Media Effects Research. 3rd, completely revised edition. Tübingen: Mohr Siebeck. Pp. 417-419.

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