Eike Wenzel

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Eike Wenzel (2010)

Eike Wenzel (* 1966 ) is a German trend researcher and publicist.

Life

Wenzel worked as a media scientist on the subjects of media and memory. Another focus of his work was the transfer of Michel Foucault 's concept of power and dispositive into contemporary media theory. His dissertation, Gedächtnisraum Film , deals with the representation of history in New German Film.

Since the late 1990s, Wenzel has worked as a publicist for the business press, the specialist marketing press and the feature sections of national daily newspapers in Germany, Austria and Switzerland. During this time, books on the subject of memory and film as well as a monograph on the crime series Tatort appeared in collaboration with the Goethe-Institut Munich. From 2002 he was initially an editor, and since 2004 editor-in-chief of Matthias Horx's future institute .

In 2011 the Institute for Trend and Future Research (ITZ) was founded. The institute cooperates with the Baden-Württemberg Cooperative State University , Heilbronn campus. The ITZ conducts scientific trend research and develops its prognoses and future scenarios on the basis of “megatrends” (range 30 to 50 years), “technology trends” (ten to 20 years), “social trends” (ten to 20 years) and “consumption resp. Lifestyle Trends ”(five to ten years).

Wenzel is editor-in-chief of the newly founded newsletter Megatrends! . Since the 2016/2017 winter semester, Eike Wenzel has been one of the heads of the master’s degree in “Trend and Sustainability Management” at the University of Economics and Environment in Nürtingen-Geislingen .

Eike Wenzel has been a member of the Sustainability Council of the Baden-Württemberg state government since 2017. Columns for Wirtschaftswoche, Huffington Post, Handelsblatt. Eike Wenzel is a member of the Handelsblatt expert council.

Publications (selection)

  • Eike Wenzel, Oliver Dziemba: #we: How digitization is changing our everyday life, Munich 2014.
  • Eike Wenzel, Oliver Dziemba: How we will live tomorrow: 15 lifestyle trends that will shape our future, Munich 2012.
  • Eike Wenzel: Can the future still be saved? Why our system is in crisis - and what has to change so that we can live better tomorrow ", Heyne 2011.
  • Eike Wenzel, Oliver Dziemba: Marketing 2020: The eleven new target groups - how they live, what they buy, Campus, March 2009.
  • Eike Wenzel, Anja Kirig: LOHAS. Consciously green - everything about the new living environment, Redline, March 2009.
  • Eike Wenzel, Anja Kirig: Greenomics. How the green lifestyle is changing markets and consumers, Munich 2008.
  • Eike Wenzel, Andreas Haderten, Patrick Mijnals: Future Shopping: The new pleasure in seduction - the most important trends, Munich 2008.
  • Eike Wenzel, Matthias Horx: Trend-Report 2009: The socio-cultural key trends for the markets of tomorrow, Zukunftsinstitut 2008.
  • Eike Wenzel: Investigations into the crime scene, Bertz Verlag 2000.
  • Eike Wenzel: Memory Space Film. Working on German history in films since the 1960s, Metzler 2000.

Web links

Individual evidence

  1. ↑ http://www.zukunftpassiert.de
  2. ↑ About Eike Wenzel Zukunftpassiert.de
  3. ↑ https://www.hfwu.de/hochschule/anlaufstellen/fakultaeten/tnx-interessierte/
personal data
SURNAME Wenzel, Eike
BRIEF DESCRIPTION German trend researcher
DATE OF BIRTH 1966