Expo Real

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Expo Real logo

The Expo Real (spelling EXPO REAL ) is the largest trade fair for real estate and investments in Europe. It has been held annually at the beginning of October on the grounds of Messe München by Messe München GmbH since 1998 .

In 2019, the Expo Real covered an exhibition area of ​​72,250 square meters. There were around 46,747 participants from 76 countries on site, including 22,065 trade visitors and 24,682 exhibitor representatives from 2,189 exhibiting companies.

concept

According to the company, the exhibition areas at Expo Real represent the "entire value chain of the real estate industry" and include project development , advice, financing and implementation, operation and investment. The branch breakdown is recorded in the nomenclature.

The conference program is thematically oriented towards politics and economy with a focus on the real estate industry. The organizers see Expo Real as a cross-border networking platform to initiate business, present and initiate projects and make new contacts. 

Visitors and exhibitors

The majority of the participants in Expo Real come from Europe. This focus is reflected in the so-called country pavilions, which bundle exhibitors with the same geographical background on a common exhibition area. At Expo Real 2016 there were country specials on Luxembourg, the Netherlands, Italy, France, Great Britain, Switzerland and Austria.

There will also be thematic joint stands for superordinate asset classes such as the “LogRealCampus” for logistics properties and the “World of Hospitality” for hotel properties. In 2016, the “Grand Plaza” opened a networking area for companies in the retail and retail real estate sector. This is where "exhibitors from the food, drugstore, textile and system catering sectors" meet.

In 2017 and 2018 EXPO REAL hosted the Real Estate Innovation Network (REIN), which sees itself as the “leading European platform for the exchange between technology start-ups, established companies, industry experts and investors against the background of the ongoing digital transformation of the real estate industry” . The aim is to provide an overview of new technology trends for all areas in the real estate industry's value chain. A total of 75 PropTech companies and start-ups were represented at REIN 2018.

The sub-topic “Intelligent Urbanization” deals with smart cities and presents selected examples of future-oriented urban planning. Participants can find out more about this in their own exhibition space as well as in lectures and panel discussions of the accompanying conference program.

In 2019, with the new "Nova³" hall, an innovation platform was created on which, among other things, start-ups and grown-ups from the PropTech industry and innovation-oriented property companies presented themselves.

Conference program

In 2019, 1,185 speakers attended the conference program on current topics and trends in the industry. The boom in the real estate industry and low interest rates, which are fueling this development, were discussed, as were the rising real estate prices and the increased willingness to invest, as well as the lower return expectations in the industry. Both the conference program and the exhibitor events included the fact that there is a high need for affordable living space. In addition, according to the organizers, the conference program should serve to analyze the market potential of other countries. EXPO REAL also organizes the “CareerDay” every year on the third day of the fair, where, according to the company, newcomers to the profession and industry can come into contact with company representatives and attend their own conference program.

Number of participants

46,747 participants from 76 countries (2018: 45,048 / 73) came to the 21st edition of the international trade fair for real estate and investment. The total number of participants is divided into 22,065 trade visitors (2018: 20,029) and 24,682 company representatives (2018: 23,029). The top ten visitor countries after Germany were Great Britain and Northern Ireland, the Netherlands, Austria, Poland, Switzerland, France, the Czech Republic, Luxembourg, the USA and Spain. The total of 2,190 exhibitors (plus 4.5 percent compared to 2018) came from 45 countries. The top ten exhibitor countries were - besides Germany - Austria, the Netherlands, Switzerland, Poland, Great Britain and Northern Ireland, France, Romania, USA, the Czech Republic and Luxembourg.

  • Exhibitor structure EXPO REAL 2014 (Source: GMM Gelszus Messe-Marktforschung)

  • Visitor interest by subject area EXPO REAL 2014 (source: GMM Gelszus Messe-Marktforschung)

  • Visitor interest by property type EXPO REAL 2014 (Source: GMM Gelszus Messe-Marktforschung)

Web links

Commons : Expo Real  - collection of images, videos and audio files

Individual evidence

  1. ↑ AUMA - Association of the German Exhibition Industry. Retrieved on February 10, 2020 (German).
  2. ↑ EXPO REAL 2019 - as strong as the real estate industry. Retrieved February 10, 2020 .
  3. ↑ Facts & Figures | EXPO REAL. Retrieved March 16, 2018 .
  4. ↑ LogRealCampus: The joint stand for logistics real estate. Retrieved on March 16, 2018 (German).
  5. ↑ Hotel: Options for exhibitors | EXPO REAL. Retrieved March 16, 2018 .
  6. ↑ Retailers meet at the Grand Plaza | EXPO REAL. Retrieved March 16, 2018 .
  7. ↑ Real Estate Innovation Network - The future of the real estate industry. Retrieved on March 16, 2018 (German).
  8. ↑ Expo Real gets Proptech addition. Retrieved March 16, 2018 .
  9. ↑ Haufe-Lexware GmbH: Review Expo Real 2017: An end to the boom is not in sight . In: Haufe.de news and specialist knowledge . ( haufe.de [accessed on March 16, 2018]).
  10. ↑ City of the future: INTELLIGENT URBANIZATION FORUM. Retrieved on March 16, 2018 (German).
  11. ↑ Copyright Haufe-Lexware GmbH & Co KG- all rights reserved: Expo Real 2019: The new innovation hall. Retrieved February 10, 2020 .
  12. ↑ Conference program | EXPO REAL. Retrieved February 10, 2020 .
  13. ↑ Copyright Haufe-Lexware GmbH & Co KG - all rights reserved: Expo Real 2019: The flight is normal. Retrieved February 10, 2020 .
  14. ↑ Copyright Haufe-Lexware GmbH & Co KG - all rights reserved: Expo Real 2019: The flight is normal. Retrieved February 10, 2020 .
  15. ↑ CareerDay | EXPO REAL. Retrieved March 16, 2018 .
  16. ↑ This is what recruiters expect from applicants at EXPO REAL CareerDay 2019. August 26, 2019, accessed on February 10, 2020 (German).
  17. ↑ Participant statistics . Retrieved February 10, 2020 .
  18. ↑ EXPO REAL 2019 - as strong as the real estate industry. Retrieved February 10, 2020 .