FDW advertising in the cinema
FDW is the abbreviation for FDW Werbung im Kino eV as a professional association for advertising administrations and a special agent for cinema advertising in Germany. This was founded in 1950.
Field of activity
As a trade association, it promotes and coordinates cinema advertising and represents the interests of its member companies. In cooperation with the media analysis working group , the consumer analysis as well as the central association of the German advertising industry and the information community for determining the distribution of advertising media , industry indicators are collected and controls are carried out.
Publications
Statistical evaluations of the media analysis working group , consumer analysis and independently collected cinema studies are published annually and at regular intervals , the results of which are available as brochures or on the association's website.