FIGUEGL
FIGUGEGL is an acronym for the advertising slogan " Fondue isch guet und git e gueti Luune" ( Swiss German for "Fondue is good and puts you in a good mood").
The advertising slogan was launched in the 1950s by the advertising agency Gisler + Gisler and the then Swiss Cheese Union to increase cheese consumption; when the phrase was well known, the acronym was added. The campaign continues to this day and the meaning of the acronym is well known in German-speaking Switzerland . The advertising is also used in restaurants.
Since 1994, a new promotion campaign has been promoting "RIGUGEGL" instead of "FIGUGEGL", which stands for " Raclette isch guet und git e gueti Luune".
Individual evidence
- ↑ Österreichische Zeitschrift für Volkskunde, Volume 56, Österreichischer Bundesverlag for Education, Science and Art, 2002, p. 113 Online
- ↑ http://www.swissinfo.ch/ger/die-fondue-story/2458610
- ↑ Susann Sitzler: Grüezi and Welcome: Switzerland for Germans, p. 146 online
- ↑ Raclette Suisse is on the road to success with RIGUGEGL on www.schweizerbauer.ch from January 14, 2011