Fad (hype)

One fad that American school children became enthusiastic about around 2011 is the collection of unusually shaped erasers that were brought onto the market in the USA by different manufacturers.

As Fad [ faed ] ( English for craze , scam , fad , nor Craze , Vogue , Rage ) is called in the cultural discourse of the English-speaking space behavior usually follow the population over a very short period of time with enthusiasm, and for as long how this behavior is perceived as novel and therefore interesting. Fads are similar to fashions but are more short-lived. In contrast to fashion trends , fads appear suddenly and quickly disappear again.

Many fads are about the purchase of products that are in vogue for a short time in certain sections of the population ; this can be, for example, food, fashion accessories, toys or sports equipment. A well-known example is the Rubik's Cube , a puzzle that enjoyed great popularity for a few months in 1981. Product-related fads are often driven by viral marketing . Other fads have nothing to do with products at all, but relate to language or other pure behavior.

Fads can about the fascination of her pure novelty value addition by peer pressure to be motivated or by the need to defy social norms and become a counterculture to confess.

See also

• Media hype

Individual evidence

1. ↑ fad dictionary.reference.com
2. ^ William Kornblum: Sociology in a Changing World , Wadsworth Publishing, 8th Edition, 2007, ISBN 978-0495096351 .
3. ↑ See Andrzej Domanski: Collective fascinations (fads) and the idea of ​​ephemeral culture , in: Kultura i spoleczenstwo (Culture and society), Volume 48, Issue 4, 2004 ( abstract )