Global Network Navigator

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The Global Network Navigator (GNN) was the very first web portal to summarize content. It later became both the first commercial website and the first to display “clickable” advertising (now known as banner ads ). The first ever internet advertisement was sold by GNN to the law firm Heller, Ehrman, White and McAuliffe and linked to www.hewm.com/en/index.html.

history

GNN was founded in May 1993 by Tim O'Reilly and Dale Dougherty of O'Reilly Media (originally O'Reilly & Associates) at a time when there were fewer than 500 websites worldwide . In August 1993 the service was started at the InterOp in San Francisco . GNN saw itself as “a new experiment in online publishing” (German for example: a new experiment in the field of internet publishing). Potential customers were advised that an internet connection, a web browser and the internet address of GNN or a local copy of the GNN website were required. In 1995, GNN was sold to America Online (AOL).

offer

The free offer of the site was divided into five areas:

  • GNN News
  • GNN Magazine
  • The Online Whole Internet Catalog
  • The GNN Marketplace
  • Navigator's forum

The Online Whole Internet Catalog , which is a forerunner of the later web directories , was again divided into 10 areas:

  • The Internet
  • Current Affairs
  • Science
  • Technology
  • Humanities
  • Arts
  • Libraries, Reference & Education
  • Government and politics
  • Business
  • Work and play

At that time, the Online Whole Internet Catalog was a significant innovation, as the official press release announcing GNN shows: "... subscribers can not only read about these subjects, they can actually connect to them with the click of a button." (German for example: "Registered users can not only read about these topics, they can also connect to them by clicking a button".)

meaning

Among other things, GNN sponsored the “Best of the Web Awards”, which were held annually in San Francisco.

swell

  1. ↑ Tim O'Reilly : “By the way, the very first person to cut a check for internet advertising was Dan Appelman of Silicon Valley law firm Heller, Ehrman, White and McAuliffe. He paid $ 5000 for the privilege of setting up the first company-sponsored section on GNN. "

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