global player

from Wikipedia, the free encyclopedia

Global Player ( English for global player) is a name for a company thattakes part ininternational competition and holds a position of supremacy in its industry with technology, quality and innovation. From this position, global players try to control the markets and company headquarters on a large scale in their favor in order to further expand and consolidate their position. The most important characteristic of global players, however, is the fact that they not only represent a business or a branch in a country (self-employment), but also have branches that are scattered all over the world - so-called subsidiary companies. As the largest global player, a. the oil company ExxonMobil , the supermarket chain Walmart as well as General Motors and other car manufacturers considered (→ Fortune Global ) .

Forbes, for example, evaluates the 4 criteria sales, market capitalization, assets and net profit to arrive at a list of global players.

The term is to be seen more as a metaphor and there are no specific conditions from when a company is considered a global player. According to Bernd Siehler (1999) and based on the Oxford Dictionary, the following description results

"A global player is one who is skilful and practiced in his business and regards the whole world as his playing field."

- indirectly cited from Rüdiger and Konegen (2006)

Individual evidence

  1. Anke Bahl: Competencies for the global economy: concepts-expectations-development approaches. W. Bertelsmann Verlag, 2009. P. 73.
  2. ^ Rüdiger Robert, Norbert Konegen: Globalization and Localization. To redefine the communal in Germany. Waxmann, Münster 2006.


  • Naomi Klein, Helmut Dierlamm, Heike Schlatterer: No Logo! The struggle of the global players for market power. Goldmann, January 2005, ISBN 978-3442153121 .
  • Bernd A. Siehler: The rise and fall of global players in construction - a UK perspective. International Journal for Construction Marketing 1.2 (2000).

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