Gondola head
As a gondola end in will retail shelf front side which particularly refers Specials and Promotions is used. In this position, the customer perceives the goods on offer particularly clearly when walking through the aisles between the shelves. As a result, the sales of an item placed in the nacelle head is usually 4 to 12 times higher than normal shelf placement.
Most of the customers in a supermarket move counterclockwise on the edge of the sales area to the checkout. In order to increase the length of time customers spend in the middle of the sales area in order to generate more impulse purchases , the gondola heads in the middle aisles are often equipped with discount goods as an attraction.
The placement in the gondola head as a special placement is one of the measures of in-store sales promotion .
literature
- Jörg Becker, Reinhard Schütte: Commercial information systems: Domain-oriented introduction to business informatics . Verlag Moderne Industrie, Frankfurt am Main 2004, ISBN 3-478-25590-2 .
Individual evidence
- ↑ Jörg Becker, Reinhard Schütte: Commercial information systems . Frankfurt am Main 2004, p. 25 in the Google book search.
- ↑ Elizabeth Razzi: Retailer's Siren Song . In: “Kiplinger's Personal Finance”, November 2000, pp. 130–135. (Gondola head = English end cap )
- ↑ Jörg Becker, Reinhard Schütte: Commercial information systems . Frankfurt am Main 2004, p. 659 in the Google book search.