Marginal price (economy)
The marginal price is general , the price for the next unit of a product or service to be purchased.
In the company valuation , the marginal price indicates what price the party in question can just pay or at least must demand so that the transaction does not lead to a deterioration in their financial position. Marginal prices indicate the limit of willingness to concession for the upcoming negotiations. The limits of willingness to concession are intersubjectively different.
literature
- Jochen Drukarczyk / Andreas Schüler : Company Valuation , Munich, 7th edition Verlag Franz Vahlen 2016, ISBN 978-3-8006-4777-4 .
Individual proof
- ↑ See Wirtschaftslexikon.gabler.de , queried January 7, 2020
- ↑ Drukarczyk / Schüler (2016), p. 8