Hamol position
In German-speaking Switzerland, the Hamol position is a sitting posture for sunbathing , with the upper body and face facing the sun. The term goes back to a poster for the Hamol Ultra sunscreen that was published in 1940. This sun cream was a product of the former cosmetics manufacturer Hamol AG , which was founded in Stein am Rhein in 1928 and later moved to Zurich.
On the advertising poster designed by Viktor Rutz (1913–2008) in 1940 , a young woman is sitting on her skis and has bent her legs, with her hands clasping her knees to hold her leaned upper body. The upper body and face are obviously oriented towards the sun for sunbathing with the woman keeping her eyes closed.
The term "Hamolstellung" developed into a synonym for sunbathing in German-speaking Switzerland in the 1960s. The term is still used today, for example in Martin Suter's novel Montecristo , published in 2015 .
Individual evidence
- ↑ a b Barbara Truog: "Hamol" - or when sunscreen was still being produced in Wollishofen. In: Zurich 2nd local newspaper for Wollishofen, Enge, Leimbach and Adliswil. No. 5, January 29, 2015, pp. 1, 5 ( online ).
- ↑ Viktor Rutz: "Hamol ultra" poster in the e-museum , Museum of Design Zurich
- ^ Marcel Sandmeyer: Elba - flourishing micro-trade. In: WAZ. The newspaper for forest. No. 8, 2010, p. 13 ( online ).
- ↑ Martin Suter: Montecristo. Diogenes Verlag, 2015, p. 16 ( Google books ).