The housewife test (also: cleaning woman test or lay test ) is a common test method in advertising agencies to test the effectiveness of advertising material on bystanders. Housewives are not specifically interviewed, but people who were not involved in the development of the advertising material. The test subjects should, for example, test the functionality of web shops in an unbiased manner and evaluate the user experience . The advertising material is corrected based on the results of the housewife test.
The housewife test is a non- representative test procedure. The term “housewife test” comes from the industry slang used by advertising agencies.
- SPIEGEL ONLINE, Hamburg Germany: Subscription Marketing: "We call it the housewife test". In: SPIEGEL ONLINE. Retrieved November 26, 2016 .
- jargon used by doctors, consultants and advertisers: What "Extra muros'" and "Bahlsen's disease" mean. In: www.wiwo.de. Retrieved November 26, 2016 .