I am an energy saver

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With the slogan I am an energy saver , the Federal Ministry of Economics started a marketing campaign in 1980 to encourage the population in Germany to save energy . To this end, brochures and stickers that were in the public eye in the 1980s were distributed free of charge; as these were often used as bumper stickers. The slogan is still often quoted today in the context of energy efficiency .

Individual evidence

  1. ↑ BT-Drs. 8/3468 , p. 14 f.
  2. ↑ z. B. BMWI: More kilometers with less petrol , save energy - our best energy source, Bonn 1980.
  3. ↑ Sample sticker on Achtziger.de
  4. ↑ Fraunhofer Institute : Energy efficiency that pays off , December 2014.