Indirect preference measurement

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In the indirect measurement of preferences , in contrast to the direct measurement of preferences , the subjects are not asked directly about an individual alternative, but the preferences of the subjects are calculated indirectly on the basis of, for example, selection decisions between different alternatives (e.g. several political parties, several products).

A frequently used method for measuring indirect preferences is conjoint analysis .

Individual evidence

  1. ↑ Green, P. and Srinivasan, V. (1978) Conjoint Analysis in Consumer Research: Issues and Outlook, Journal of Consumer Research, Vol 5, September 1978.