Into new life
| Into new life
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|---|---|
| description | Children's magazine |
| language | German |
| publishing company | Minerva-Verlag ( Germany ) |
| Headquarters | Berlin |
| First edition | October 1945 |
| attitude | Mid 1950 |
| Sold edition | 50,000-100,000 copies |
| Editors-in-chief | Paul Hildebrandt , Marta Hillers |
Ins neue Leben was an illustrated children's and youth magazine that was published by Minerva-Verlag in the British sector of Berlin from October 1945 to mid-1950 .
history
Just six months after the end of the Second World War , the illustrated youth magazine “Ins neue Leben” was published under a British license in Berlin. Its editor-in-chief until mid-1948 was the educationalist Paul Hildebrandt , and the aim of the paper was described in the first issue as follows: Ins neue Leben is the name of the youth magazine that will accompany you German boys and girls in the future. She wants to be a friend, helper and advisor.
One of the most important values promoted by the magazine was an honest exchange of views, which was stimulated through a variety of targeted reader surveys. The topics included, for example, questions about your favorite film or book. Competitions and exciting stories from foreign countries were also popular. The editorial team attached great importance to the presentation of English, French and Russian art and culture. The magazine was clearly shaped by Paul Hildebrandt's pedagogical, liberal worldview. In mid-1948 Hildebrandt was replaced as editor-in-chief and from August 1948 Marta Hillers was the new editor-in-chief.
In the beginning, “Ins neue Leben” appeared regularly twice a month. Sometimes instead of two numbers a month there was a double issue with twice the scope. Problems were caused by the Berlin blockade , which led to the paper supply running out in 1948. Instead of the planned issues 19–24, it was only possible to publish a Christmas issue. In addition, subscribers outside Berlin could no longer be supplied. The circulation of 100,000 copies until then fell to 50,000.
From 1949 the editors tried to restart with just one issue per month. The magazine also changed externally. There were now colored covers, large photographs and advertisements. The text contributions became smaller and visibly less care in the production of the magazine indicated difficulties in asserting it on the market. In issue 9/1950 the readers were looking for a new name under the title “Who makes the best proposal”. But the name change never happened. After the number 11/1950 the magazine was discontinued.
Individual evidence
- ^ Under the emergency roof: Post-war literature in Berlin 1945-1949. Between potato hamsters and coal procurement, Tanja Nause (1996): “Into a new life”, page 220.
- ^ Under the emergency roof: Post-war literature in Berlin 1945-1949. Between potato hamsters and coal procurement, Tanja Nause (1996): “Into a new life”, page 222.