Interactive media

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As interactive media is called synchronous and asynchronous technical means of communication , which must be used nonlinear. Whether a medium can be used interactively is not a binary yes-no decision, but a gradual one; it makes sense to differentiate between different interactivity levels according to the degree of interactivity .

media

Internet

The Internet is an example of a highly interactive medium because it has return channels and can thus enable bi-directional communication.

TV, radio and DVD

Mass media such as television and radio can have interactive elements, but they have little interactivity. The communication is largely unidirectional , as there is no full-fledged return channel, which is why they are also referred to as push media .

Interactive television and DVD have stronger interactive properties . The degree of interactivity in software applications and certain online services is even more pronounced .

literature