Interactive media
As interactive media is called synchronous and asynchronous technical means of communication , which must be used nonlinear. Whether a medium can be used interactively is not a binary yes-no decision, but a gradual one; it makes sense to differentiate between different interactivity levels according to the degree of interactivity .
media
Internet
The Internet is an example of a highly interactive medium because it has return channels and can thus enable bi-directional communication.
TV, radio and DVD
Mass media such as television and radio can have interactive elements, but they have little interactivity. The communication is largely unidirectional , as there is no full-fledged return channel, which is why they are also referred to as push media .
Interactive television and DVD have stronger interactive properties . The degree of interactivity in software applications and certain online services is even more pronounced .
literature
- Ralf Steinmetz : Multimedia technology. Basics, components and systems , Springer 2000, ISBN 3-540-67332-6
- Uwe Kühhirt, Marco Rittermann: Interactive audiovisual media , Hanser Fachbuch 2007, ISBN 3-446-40300-0
- Jan-Felix Schrape : Recurring expectations of interactive media. In: Media control under observation 1 (1), 2012. Full text online (PDF file; 393 kB)