In contrast to the intermedia comparison , the intramedia comparison compares media of one category.
For a company, for example, it is already clear that it would like to advertise in the print medium. However, it must be decided which magazine or newspaper will best reach the target group.
The exact target group of the respective medium, for example lawyers for a law specialist newspaper, plays a major role here. In addition, the number of copies, the regional distribution of the medium and of course the costs incurred for advertising are of great importance.