Jean-Claude Usunier

Jean-Claude Usunier is a French economist .

Life

Usunier is Marketing Professor at the "École des Hautes Études Commerciales" (HEC) ( Lausanne , Switzerland ) and Director of the "Institute of International Management of the University of Lausanne (IUMI)".

Jean-Claude Usunier is the author of various books on marketing and culture. His works included: International Marketing: A Cultural Approach , Marketing Across Cultures and International and Cross-Cultural Management Research .

literature

• Jean-Claude Usunier, Björn Walliser: "Intercultural Marketing" , Gabler 1993
• Jean-Claude Usunier: "Marketing Across Cultures" , Financial Times Prentice Hall 1999, ISBN 0130106682

Web links

• Literature by and about Jean-Claude Usunier in the catalog of the German National Library
• Internet presence of Jean-Claude Usunier (English)