Consumer brand
Consumer brands were discount stamps of the consumer cooperatives in the GDR.
Organizational principle for repayments
For every purchase in a consumer sales point, members of the consumer cooperative were given tokens in the amount of the sales made - rounded up to whole mark amounts. The stamps were then stuck in yellow Din-A-6 booklets until the end of the year. Especially for the one and fiver you usually needed additional sheets. The totaled and verified with the discount stamps sales were submitted to the consumer centers in the individual cities or districts. After a review period, the consumer member received a cash reimbursement at a previously announced date in the relevant sales facility. The amount of the reimbursement varied from region to region and amounted to around 1.8 percent of sales.
An almost identical discount system was also used by the consumer cooperatives in the Federal Republic of Germany until the conversion to co op AG . The discount rate here was 3 percent.
Tokens
The green tokens were available for one mark , blue for five, gray for ten and red for fifty.