Cooperation sampling

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Cooperation sampling means having product samples (so-called "samples" ) distributed by cooperation partners (instead of promoters ) for sales promotion . Possible practical locations are at the counters of car rental companies, at the food counter in large company canteens, at the entrance to indoor and adventure pools, at the counter of bakeries, in the rooms of wellness and family hotels and at trade fairs. Cooperation sampling is based on the basic idea that the best advertising is to experience the product and can be used to use up stock items with a limited shelf life. It is cheaper than distributing the product samples through promoters.