Kulturem
Kulturem is a term coined by the Spanish linguist Fernando Poyatos in 1976. Els Oksaar took over and represented it in German-speaking countries. This refers to behavioremes , i.e. culture-related behaviors in certain, recurring situations that vary depending on cultural, verbal, non-verbal and extraverbal factors. This includes, among other things, the different forms of greeting depending on the culture (e.g. shaking hands or bowing ).
literature
- Poyatos, F. (1976): Man beyond Words: Theory and Methodology of Nonverbal Communication (NYSEC Monographs, 15) Oswego, NY: New York State English Council
- Poyatos, F. (2002). Culture, sensory interaction, speech, conversation. Amsterdam [u. a.]: Benjamin's Publ.
- Oksaar, E. (1988). Cultural theory. A contribution to language use research (Vol. 6). Göttingen: Vandenhoeck & Ruprecht.