Legacy search

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Legatsuche is a marketing -instrument of fundraising , will be asked in which patrons a testamentary favored: the Legatsspender favor by codicil usually a non-profit institution with a legacy .

The legacy search is a very profitable instrument for raising money if it is not used in isolation from the other fundraising instruments (personal solicitation, mailings, events, sponsoring , etc.) and by people who are very familiar with the operation of the collective work to be funded.

When looking for a legacy, it is difficult to precisely or annually plan and compare or assign expenses and income. Reasons for this include a. the fact that the death of the benefactors, which triggered the flow of funds, cannot be predicted, the duration of an average of seven years, which elapses from the testamentary benefit to the arrival of the donated funds, and the fact that the proceeds are relatively rare, but often very arise on a large scale.

literature

  • Bruno Fäh, Thomas Notter: The inheritance for a good cause. Handbook for fundraisers looking for legacies . Verlag Paul Haupt, Bern 2000, ISBN 978-3-258-06188-7