Literal video clip
The term literal video clip ( literal video or literal , English for: literally; also: literal music video ) stands for a relatively new form of artistic expression in the field of video editing. Music videos in particular are redesigned in their song text in such a way that their new text is still based on the original in terms of system and appearance, but the content reproduces very closely the image content of the associated video.
features
Most of the time, the results are entertaining, and sometimes they are designed with a sense of humor. Often the text is greatly exaggerated and tailored to the image material, so that even everyday, trivial elements are mentioned in the text, as if it were an additional audio track for the visually impaired. Just as the original music used is mostly in English, so are the revisions. Occasionally, subtitles are even offered, but these should be more helpful for the deaf or for non-native speakers.
Motifs
The basis is the satisfaction of the wish to underlay the video with a soundtrack in such a way that the action is reproduced. Quote from the video description of the first work:
- Ever wish songs just sang what was happening in the music video? Well now they do. DustoMcNeato (accessed December 24, 2009)
history
The methodology was first on 3 October 2008 from the video to the song Take On Me the Norwegian band a-ha by posting on YouTube made by the user "DustoMcNeato" known and thus made a larger public. To date (July 2020) this video has had over 15 million views and is rated with the maximum quality rating by viewers. As a result of this success, other publications of a similar nature were added from various sources.
For example, at Christmas 2009 another editor created a modification of the title Last Christmas from Wham! released. The new version contains swipes at the lead singer's private life and deals with various methods of cinematic staging, while also showing minor weaknesses in the original video material. Furthermore, a colloquial swear word was used several times.
Legal
Since in many cases these are video and audio hobbyists whose work is based on the works of commercially successful artists who are usually tied to record companies, the rights to these works have usually not been acquired by them or would not even be available for purchase for such work. This is where the freedom of speech and art that prevail in the USA usually takes effect. Nevertheless, at the end of 2008, for example, the first work of this expression was temporarily banned. The ban lasted about 8 months and was then lifted again without further notice by the video portal.
See also
Web links
- Collection of literal videos (on dustfilms.com)
Individual evidence
- ↑ YouTube - Take On Me: Literal Video Version. In: YouTube . October 3, 2008, accessed July 9, 2020 .