Marketing tool
Under marketing tools means those means and measures that the marketing can use a business or the line to the market (eg. As suppliers , competitors and customers interact) and defined in accordance with these business objectives to influence.
For example, a specific target group can be targeted, and the instrument mix is tailored to their needs.
The most common marketing instruments are product and assortment policy , distribution policy , communication policy , personnel policy , location policy and contract policy ( price policy ).
The combination of these marketing tools is called a marketing mix . It is used to implement strategies as part of a business or marketing plan .
Individual evidence
- ^ Meffert, Heribert: Marketing , Gabler Verlag, Wiesbaden, 2011, 10th edition, ISBN 978-3-409-69018-8 , page 94.
- ^ Definition of marketing policy instruments - Gabler Wirtschaftslexikon