Market and medium-sized businesses
| Market and medium-sized businesses | |
|---|---|
|
|
| description | Business journal |
| publishing company | FRANKFURT BUSINESS MEDIA GmbH - the FAZ specialist publisher |
| First edition | 1994 |
| Frequency of publication | 10 times a year |
| Sold edition | 100,450 copies |
| Editor-in-chief | Christian Preiser |
| editor | Armin Häberle |
| Web link | www.marktundmittelstand.de |
| ISSN |
0948-8340 |
Markt und Mittelstand is a specialist magazine for medium-sized entrepreneurs.
history
Markt und Mittelstand celebrated its 20th anniversary with the October 2014 issue. The magazine was designed in 1993/1994 under the leadership of the then founder-editor-in-chief Uwe Hasenbeck. The first issue appeared in October 1994 under the publishers Theodor Vogel and Kurt Eckernkamp. Market and medium-sized companies have been regularly sold since 1995.
After several changes of ownership, it belonged to Axel Springer AG until 2009 and since then to the specialist publisher FRANKFURT BUSINESS MEDIA - Der FAZ-Fachverlag. After being integrated into the FAZ-Fachverlag, the magazine was reorganized in terms of content and design. For example, the politics department was deleted without replacement and the other departments were consistently aligned with the organizational structures of medium-sized companies. The first editor-in-chief after the takeover was Boris Karkowski. Armin Häberle is now the publisher and Christian Preiser is the editor-in-chief of Markt und Mittelstand.
The magazine appears monthly with double editions in summer and winter and, according to the study “Reader Analysis Decision-Makers in Business and Administration”, reaches 224,000 decision-makers with each issue, mainly company owners, managing directors and executives. Markt und Mittelstand is aimed at companies with an annual turnover of five to 250 million euros or with 25 to 500 employees.
Content
The magazine Markt und Mittelstand is divided into four sections. Each department gives an overview of new and current trends and developments in the selection of articles and the form of presentation and evaluates them. The editorial concept is based on a utility value approach. Medium-sized companies receive a quick overview of the relevant topics as well as a targeted evaluation and assessment.
The four departments are divided into “Strategy and Personnel”, “Financing”, “Production and Technology” and “Customers and Markets”. Aside from the departments, there are fixed categories such as the monthly survey “We are medium-sized companies”, the company report “Macher” and the category “Commercial vehicles / company cars”.
The magazine's website provides daily updates on the latest developments and practical knowledge in and for the corporate world. The main focus is on messages, utility articles and checklists on topics related to medium-sized companies. The focus is on legal issues, new markets, purchasing as well as personnel and strategic issues.
Alliances for medium-sized businesses
In 2012, the publishing house designed and launched the “Alliances for SMEs” series of events. Entrepreneurs and experts meet twice a year in Frankfurt am Main to discuss and exchange ideas about financing and IT topics.
Web links
Individual evidence
- ↑ Media data 2016. Website Markt und Mittelstand. Retrieved July 18, 2016.
- ↑ LAE 2015 - Another decision-maker reach record for “Markt und Mittelstand” . Website Markt und Mittelstand. Retrieved June 24, 2015.
- ^ Alliances for medium-sized businesses . Website Markt und Mittelstand. Retrieved June 15, 2015.