Media business economist

The media business economist is trained by business academies of the Chamber of Commerce and Industry and by private distance learning providers. The media business economist combines business management knowledge with the special requirements of the media industry .

Training content

In addition to the basics of media business, the training content includes leadership and management in the media business, management in e-business and project management.

The distance learning course includes the following subject areas:

Areas of application

Media economists work in media companies mostly in the areas of sales , marketing and advertising , controlling , human resources management or accounting. Media economists deal with the interface between communication, media technology and marketing, e.g. B. with the conception, planning, design and installation of media for different operational issues. This can be the targeted use of the Internet, intranet, databases or films for internal or external communication or the establishment and support of the e-commerce area. Media economists are involved in the organization or project management of films, videos, print publications, CD-ROMs, interactive and multimedia services or radio reports. You will find further fields of activity in marketing and sales of media products, in customer service or in system support for technical media areas. The profession combines business, conceptual, technical and creative skills. Media economists are therefore not specialists, but all-rounders in the media sector. Especially in small and medium-sized companies, they have to be usable everywhere: Before a video production, for example, they take care of planning, organization, financing and controlling as well as the economic evaluation of the concept. But they also design productions, are familiar with recording technology and film editing - as well as with marketing and cost-benefit calculations. They understand how to write scripts and how to write accounts. Municipalities advise you as well as z. B. Electronics, detergent or food manufacturers, if multimedia press work, Internet appearances, CD-ROM productions or payment on the World Wide Web are planned. They always pay attention to the fact that the respective project is economically sensible and implemented into a marketable product using the latest technology. Media economists have the following tasks:

Manage or supervise projects in the media sector from a business, technical, conceptual and creative point of view before and during a media production, supervise and advise devices and systems for the media sector, plan, select, install and monitor media products such as sound and image productions, videos, films, computer graphics and animations as well as multimedia products plan, design and produce multimedia projects such as websites for product and service information, CDs and CD-ROMs conceive, design, produce and coordinate media technologies and processes, taking into account deadlines and costs, analyze and evaluate media systems either at customers' sites or supervise in-house; If possible, after consultation with the users, optimize again and again Create graphics and layouts in print shops, create print media, plan and prepare beforehand, for example prepare print products, solve problems that arise in the printing phase as soon as possible in the film and video sector, use animation techniques, create animations and the Plan the entire production process Document and archive workflows using specific software

University education

At the University of Siegen , the diploma course "Media Planning, Development, Consulting" is offered with a degree in media management. If you want to study media business administration after your exam, you can, for example, acquire a bachelor's degree in media economics / media management, provided you have a university entrance qualification. Under certain conditions, it is also possible to study without a higher education entrance qualification. Various professional qualifications are required depending on the state. Overview of further training

Perspectives

A prerequisite for professional success is to stay up to date with the latest developments and to continuously supplement, deepen and adapt to new developments and to establish yourself as a manager. Other perspectives in the workplace may be to specialize, progress in their career or independently to make. If you want to gain international experience and work abroad, you can improve your foreign language skills and acquire international qualifications.

Qualification for managers

Not only the further developments in the field of media informatics, but also changes in copyright and media law are challenges that media business economists have to face again and again. But it's not just about professional requirements - you will also want to develop your leadership skills and expand your business knowledge. The range of topics for professional adaptation training is broad and ranges from public relations and marketing to controlling and operational organization to personnel management and human resources. Seminars and courses offer the opportunity to stay up to date, to develop innovative strength and thus also to be competitive.

Business start-up

Anyone who wants to become self-employed can z. B. act as a business or customer advisor.