Media economy

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The media industry explains how competition and markets arise from, for and through the media ( media economy ). Media economics is a special business lesson which, in addition to the general business fundamentals, also includes topics specifically geared towards the media industry, cf. also media management .

Education

courses

Media Management is a course of study that z. B. at the University of Applied Sciences Wiesbaden , the Stuttgart Media University , the Technical University of Ilmenau , the University of Bayreuth , the University of Applied Sciences Wilhelmshaven / Oldenburg / Elsfleth , the DHBW Ravensburg , the private University of Fresenius as well as the private Rheinische Fachhochschule Cologne and the private University of Applied Sciences of Mittelstands Bielefeld with the degrees Bachelor and Master is offered. This is very similar to the media management course, which is more widespread in Germany, and is intended to convey both business and media-technical content to the students.

Course content

Media economics is largely a business administration degree. The special feature of this course is the imparting of knowledge, skills and practical skills in the fields of economics and law, media technology and media studies . This interdisciplinary approach is intended to enable the graduates to design and control business processes on their own responsibility and in interdisciplinary cooperation with business economists, media technologists, media scientists and partners from other disciplines, taking particular account of media-specific issues.

As part of the bachelor's degree, basic specialist knowledge is imparted. In the higher semesters, introductory courses in specialist subjects, in particular business administration, are offered. A specialization according to personal interests takes place in the main course of the bachelor's degree and in the master’s degree, which is open to holders of a first professional university degree (bachelor, diploma). With a view to the internationalization of studies and the world of work, the improvement of foreign language skills is part of the course. A stay abroad at a university or as part of the internship is recommended.

A master’s degree in “ Media Culture and Media Management ” started at the University of Bayreuth in the 2009 summer semester . This is an interdisciplinary course in which media, history, law, economics and information science are combined. The doctoral program of the same name will also start in the summer semester 2010. The master’s and doctoral students receive well-founded, research-oriented training. In the course of their studies they will acquire a wide range of skills in different areas of the media world. They open up numerous career opportunities in science and practice. The current and future development and application of new media such as the Internet and mobile TV are key research areas. International visiting scholars and experienced practitioners complete the new course.

literature

  • Michael Schenk; Matthias Hensel; Frank Decker: Medienwirtschaft: an annotated selection bibliography. Baden-Baden: Nomos, 1986
  • Insa Sjurts: Gabler-Lexikon Medienwirtschaft. Wiesbaden: Gabler Verlag / Springer Fachmedien Wiesbaden, Wiesbaden, 2nd, updated and expanded edition 2011.
  • Thomas Dreiskämper: Medienökonomie I: Textbook for courses in media-oriented professions. Conceptual approaches and theoretical foundations of media economics . Lit Verlag , Münster 2013, ISBN 978-3-643-10167-9 .
  • Martin glasses: media management . 2nd edition Vahlen, Munich 2010, ISBN 978-3-8006-3762-1 .
  • Christian Scholz (Ed.): Handbook Media Management . Springer, Berlin 2006, ISBN 978-3-540-23540-8 (also available online).
  • Andrea Beyer, Petra Carl: Introduction to Media Economics . 3rd edition, UVK Verlagsgesellschaft, Konstanz and Munich, 2012. ISBN 978-3-8252-3846-9

Individual evidence

  1. ↑ Brochure of the TU Ilmenau: " Archived copy ( Memento of the original from November 21, 2008 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.tu-ilmenau.de
  2. ↑ University of Bayreuth: http://www.mekuwi.uni-bayreuth.de