Media technology
Media technology is a field of engineering that deals with the devices, signals , processes and processes in the field of electronic media .
It thus encompasses technologies in the fields of audio, photography, video, animation, printing and the Internet. The entire processing chain from production (recording or electronic generation) to signal processing and transmission to storage and playback is considered.
Definition and demarcation
The term media technology is to be understood more comprehensively than the term media technology, since the examination of the algorithms of media processing, the workflow in media production and the consideration of the human-machine interface are added to the consideration of the devices. When translating both terms into English - Media Technology - this distinction is no longer possible. More detailed explanations can be found in the article on technology .
While analog signal processing , transmission and storage used to take place, each of which required dedicated devices, since the 1980s there has been a transition to digital processing. In many areas such as audio and printing technology, the process is almost complete. The fact that this transition in the field of television studio technology did not begin until later was mainly due to the fact that significantly larger amounts of data were generated there, while real-time processing and high reliability are required at the same time. In the field of film ( digital cinema ), the transition to digital technology is only just beginning.
Digitization means that signal transmission, processing and storage can increasingly be implemented using standard information technology. This lowers costs and makes the systems more flexible. In addition, this enables the individual media to be linked or integrated ( multimedia ). The increasing spread of electronic media over the Internet leads to a close link between media technology and sub-disciplines of computer science , which is why the term media informatics has already emerged for this .
Media technology as an engineering discipline is differentiated in content from areas such as media studies , media economics or media design , but it maintains productive exchange with these disciplines.
Fields of work
The interdisciplinary nature of media technology is reflected in numerous areas of responsibility in media and industrial sectors. Media technology is closely associated with the terms computer science, communication, art and the classic media producers of film, television, radio and print. Other key topics include audio and video technology , virtual reality , the Internet , multimedia , lighting technology , interactive television , computer animation , image processing and usability .