Mindfactory

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Mindfactory AG
legal form Corporation
founding 1996
Seat Wilhelmshaven
management Petra Clemen (Management Board)
Ralf Clemen (Chairman of the Supervisory Board)
Number of employees 200 employees
sales € 261 million
Branch Online mail order business
Website Mindfactory
Status: 2018

The Mind Factory AG is an online mail order company for consumer electronics with the only retail store at its headquarters in Wilhelmshaven . The company, which was founded in 1996 as Mindfactory Hardware- und Softwarebetriebs GmbH , showed a strong annual growth rate, so that in 2000 a stock corporation replaced the GmbH. Today, around 200 employees send around 25,000 items per week on around 16,000 m² of commercial space. Since 2017, the company has been on the list of the 100 top-selling online shops in Germany, regardless of its product range.

history

Mindfactory market in Wilhelmshaven

Mindfactory AG was originally founded in 1996 as Mindfactory Hardware- und Softwarevertriebs GmbH. Starting with a simple shop in Wilhelmshaven, Mindfactory continuously expanded the business premises and the number of employees from 1997 to 1999. In 2000 the company was renamed from a GmbH to a stock corporation. The Mindfactory Community Forum was founded the following year. In order to be able to process the steadily increasing order volume, the storage area in the main building was expanded in 2002. A sales increase of 50% could be achieved. In 2003 a second warehouse was put into operation to ensure faster logistical processing. With the completion of the second building for administrative areas in 2004, Mindfactory had grown to over 16,000 m² of commercial space, so that in 2005 sales was expanded and divided into different sales branches. Mindfactory.de was certified as a certified online shop by Euro-Label in 2006. In 2007 Mindfactory AG switched to the xt: Commerce shop system . A separate weblog , the so-called MindBlog, was launched in 2008. On March 14, 2017, the new shop layout was published, which is adapted for mobile devices.

Company links

Mindfactory AG operates with a different price system as Mindfactory-City . Mindfactory AG also works closely with the companies VibuOnline (which is a 100% subsidiary), DriveCity and Compuland as well as the Compuland offshoot Compuland-City , some of which have different company addresses and management, but their online offers have the same shop structure and use the same ordering platform. The youth protection and data protection officer is also identical at all companies. The partner companies set different focus areas (storage, hard drives, video cards). The price systems show strong similarities with deviations of often one cent per item, as well as the elimination of shipping costs when shopping at a certain time of the day.

Data theft

In April 2011, it became known that an intruder had gained access to the shop system at the beginning of the year via a management account and stole customer data. There are tens of thousands of data records that contain not only the first and last name but also the address of the customer as well as their email address and telephone number. The company did not actively inform customers about the data theft.

Awards

  • 2006: Winner “Shop of the Year” in the TFT Displays category from CHIP Xonio Online
  • 2007: Hardware Mailer of the Year 2007 PC Games Hardware : 2nd place
  • 2009: Hardware Mailer of the Year 2009 PC Games Hardware : 3rd place
  • 2013: PCGH readers' choice: 1st place in the 2013 hardware mailer category
  • 2015: PCGH readers' choice: 3rd place in the category hardware mailer of the year 2015
  • 2016: PCGH readers' choice: 3rd place in the 2016 hardware mailer category
  • 2017: PCGH readers' choice: 2nd place in the 2017 hardware mailer category
  • 2018: PCGH readers' choice: 2nd place in the 2018 hardware mailer category

Individual evidence

  1. ↑ https://www.mindfactory.de/info_center.php/icID/72 Imprint of the company website
  2. ↑ https://www.ehi.org/de/top-100-umsatzstaerkste-onlineshops-in-deutschland/
  3. ↑ Mindfactory Aktiengesellschaft, annual financial statements for the financial year from April 1, 2018 to March 31, 2019.
  4. ↑ https://web.archive.org/web/20180829101656/https://www.ehi.org/de/top-100-umsatzstaerkste-onlineshops-in-deutschland/
  5. ↑ mindfactory.de - Imprint , accessed on November 30, 2015.
  6. ↑ vibuonline.de - Imprint , accessed on November 30, 2015
  7. ↑ drivecity.de - Imprint , accessed on November 30, 2015.
  8. ↑ compuland.de - Imprint , accessed on November 30, 2015.
  9. ^ Mindfactory forum , accessed on April 23, 2011.
  10. ↑ Technic 3D News: Data theft at Mindfactory and Ashampoo , accessed on April 23, 2011.
  11. ↑ Telepolis: data theft? Don't panic! , accessed April 30, 2011.
  12. ↑ 2013: PCGH Manufacturer of the Year 2013: 1st place in the category Hardware Consignor of the Year. pcgameshardware.de, accessed on March 15, 2014 (German).
  13. ↑ PCGH Readers' Choice 2015: The Winners - The Witcher 3, Geforce GTX 980 Ti and more. January 13, 2016, accessed January 31, 2019 .
  14. ↑ PCGH Readers' Choice 2016: The winners - Geforce GTX 1080, Battlefield 1 and more. January 11, 2017, accessed January 31, 2019 .
  15. ↑ PCGH Readers' Choice 2017: The winners - Geforce GTX 1080 Ti, Assassin's Creed Origins and more. January 15, 2018, accessed May 6, 2019 .
  16. ↑ PCGH Readers' Choice 2018: The winners - Ryzen 7 2700X, Geforce RTX 2070, Battlefield 5 and many more. January 16, 2019, accessed May 6, 2019 .

Web links

Coordinates: 53 ° 34 '10.9 "  N , 8 ° 5' 40.2"  E