Multi-conduit theory

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The multi-conduit theory is a theory from the narrative research of Linda Dégh and Andrew Vázsonyi , which says that a legend does not wander around unpredictably, but follows certain paths / channels / goals in society. These channels (“conduits”) are communicative sequences of individuals with similar character traits and an inherent frame of reference. This frame of reference is shaped by social impulses such as advertising, social pressure, fashion, beliefs and fears, which induce the participants to respond in a consistent manner to information. Since these participants have similar attitudes towards similar messages, the individuals become senders and receivers within this particular communication system. This explains changes in the original version or versions of narratives.

literature

  • Dégh, Linda; Andrew Vázsonyi: Hypothesis of Multi-Conduit Transmission in Folklore. In: Ben-Amos, Dan; Kenneth S. Goldstein: Folklore. Performance and Communication. The Hague, Paris 1975; Pp. 207-255.