Multi-market competition

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Multi Market Competition refers to a situation in which companies and their competitors in more than one market in competition are. Because the individual market competitive situations are linked to each other via the identical companies, this offers the possibility of planning and executing competitive moves across markets. Both oligopoly research and strategy research show that in this case companies reduce the level of rivalry in all common markets and thus generate higher profits.

Individual evidence

↑ A. Karnani / B. Wernerfelt: Multiple Points Competition. In: Strategic Management Journal, Vol. 6, No. 1, 1985, pp. 87-96.
^ I. MacMillan et al .: Global Gamesmanship . In: Harvard Business Review, Vol. 81, No. 5, 2003, pp. 62-71.
↑ S. Jayachandran et al .: The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. In: Journal of Marketing, Vol. 63, No. 3, 1999, pp. 49-66.

literature

Valentin Langen: Rivalry in Competitor Networks - Cooperation Strategies for Multipoint Interrelations . Dr. Kovac, Hamburg, 2010, 584 pages, ISBN 978-3-8300-5112-1 (Zugl .: Eichstätt-Ingolstadt, Univ., Dissertation 2010)

[1] A. Karnani / B. Wernerfelt: Multiple Points Competition. In: Strategic Management Journal, Vol. 6, No. 1, 1985, pp. 87-96.

[2] I. MacMillan et al .: Global Gamesmanship . In: Harvard Business Review, Vol. 81, No. 5, 2003, pp. 62-71.

[3] S. Jayachandran et al .: The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. In: Journal of Marketing, Vol. 63, No. 3, 1999, pp. 49-66.