Marketing company of the Lower Saxony agriculture and food industry
| Marketing company of the Lower Saxony agriculture and food industry e. V.
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| legal form | registered association |
| founding | May 12, 1969 |
| Seat | Hanover |
| management | Christian Schmidt, management |
| Number of employees | > 10 |
| Branch | Agriculture and food industry, services |
| Website | www.mg-niedersachsen.de |
The Marketing Society of the Lower Saxony Agriculture and Food Industry eV promotes the sale of agricultural products and food from Lower Saxony. Today the association works on the basis of a service contract on behalf of the Lower Saxony state government and is also financed from private funds from the agriculture and food industry.
history
founding
The association was founded in 1969 as a “Marketing Association for Agricultural Products in Lower Saxony” by various agricultural organizations, with the support of the Lower Saxony Ministry of Agriculture . At the time, it was the first institution of its kind at the state and federal level. In the same year, the association was renamed "Marketing Society for Agricultural Products from Lower Saxony". In the 1970s, her area of responsibility included, in particular, organizational and start-up advice for marketing associations and agricultural producer groups . The legal basis was the Market Structure Act of 1969. In order to improve the market position of the - far from market - Lower Saxony agriculture and food industry, so-called "commodity exchanges" and sales promotion campaigns were organized in German metropolitan areas and trade fair appearances at specialist and consumer fairs, in particular at the International Green Week in Berlin .
Over the course of its existence, the marketing company continuously adapted itself to the requirements of the target groups and the donor in terms of content, organization and its measures. In addition to the state government and the supervisory bodies of the state of Lower Saxony (state parliament, state audit office), the members of the association, the advisory board of the food industry that has existed since 2000 and the management of the marketing company, make their contribution.
In 2006, the name of the association was changed to reflect the target group-specific approach more clearly.
Range of services
The range of services includes all sales-policy and marketing-strategic instruments of modern marketing for companies, organizations and institutions in the agricultural and food industry in Lower Saxony. In this context, the marketing company offers advisory support, extensive services as well as information and knowledge transfer and also provides contacts and networks in the following fields of work:
- Advice and support for the state government in all matters of sales promotion, planning and implementation of exhibitor groups at trade and consumer fairs
- Marketing advice for all target groups in the agriculture and food industry, sales promotion , regional and specialty marketing
- Image campaigns, press and public relations
- Foreign trade and export as well
- Information and knowledge transfer and committee work
The marketing company also represents the interests of the State of Lower Saxony in various committees at the supraregional level, so u. a. in the working group of the federal states for the International Green Week, in the area of the designation of origin (geo-protection), in cooperation with other sales promotion institutions as well as with clusters and networks and their organizations.
The marketing company itself does not support the target groups of the agriculture and food industry with financial means.
legal form
The marketing company of the Lower Saxony agriculture and food industry is a registered association based in Hanover.
Members
The marketing company is supported by the following organizations and associations in the agricultural sector:
- Landvolk Niedersachsen - Landesbauernverband eV
- Lower Saxony Chamber of Agriculture
- Genossenschaftsverband - Association of Regions eV
- Genossenschaftsverband Weser-Ems eV
- State Association of the Lower Saxony Dairy Industry eV
- Landesvereinigung Ökologischer Landbau Niedersachsen (LÖN) eV
Board
The board is elected by the general assembly for two years.
Board members:
- Ulrich Löhr, Chairman, Vice-President of the Landvolk Niedersachsen - Landesbauernverband eV
- Gerhard Schwetje, President of the Lower Saxony Chamber of Agriculture
- Johannes Freundlieb, Association Director Genossenschaftsverband Weser-Ems e. V.
- Michael Stolze, Lower Saxony Organic Farming Association
- Jens Heusmann, State Association of the Lower Saxony Dairy Industry e. V.
- René Rothe, Genossenschaftsverband e. V.
Advisory Board
The advisory board consists of 16 leaders from companies in the Lower Saxony food industry and from agricultural marketing organizations. The Lower Saxony Minister for Food, Agriculture, Consumer Protection and Regional Development has a permanent seat. The Advisory Board advises the marketing company on its future direction, gives recommendations for action and sets priorities for work. It thus helps to maintain and deepen the relationships between agriculture, the food industry and trade. The chairman is Christian Rauffus, managing partner of Rügenwalder Mühle Carl Müller GmbH & Co. KG, Bad Zwischenahn.
Publications
- Agriculture in Lower Saxony 2011 (PDF; 6.1 MB)
- The food industry in Lower Saxony 2011 (PDF; 6.1 MB)