Multiplier (advertising)

This article is not adequately provided with supporting documents (for example individual proofs ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

In sociology, multipliers are those people who, due to their positions (e.g. popular scientists, intellectuals, journalists, teachers, pastors, politicians) and their abilities in the course of professional activity, information transfer, social relationships, conversations and influencing the dissemination (multiplication ) contribute certain values, opinions, knowledge and behavioral options. The multiplier partly coincides with the opinion leader . Mass media can also act as multipliers.

The term is also used in training measures . There it describes people who pass on the information obtained in further training events.

See also

• Influencer

Individual evidence

1. ↑ Hillmann, Karl-Heinz., Hartfiel, Günter .: Dictionary of Sociology: with ... a timetable . 5th, completely revised. and exp. Edition Kröner, Stuttgart 2007, ISBN 978-3-520-41005-4 , pp. 599 .