Musenalp Express
The Musenalp-Express was a Swiss youth magazine that was widely distributed and recognized in German-speaking Switzerland between 1976 and 1990 . A comeback was announced in 2005, and the magazine would appear four times a year. But it remained with three issues.
History of the magazine
Originally, the founder, Othmar Beerli, wanted to offer young students and apprentices coveted items, especially consumer electronics, on a flyer at a low price with his Junior Discount Service . Then he came up with the idea of publishing self-written texts by young people on it. This is how the first Musenalp Express was created in 1976 .
The successful concept of the magazine was that young readers could publish their own articles (poems, short stories, reader photos, travel reports, diaries, interviews and reports) and at the same time order from a mail order catalog. The magazine was free and was soon published in many school buildings, libraries, etc.
From 1988 the magazine was also distributed free of charge in the Federal Republic of Germany via the 17,500 post offices of the Deutsche Bundespost at the time .
Individual evidence
- ↑ ots: The legendary Musenalp Express is back! (No longer available online.) Presseportal.ch, January 18, 2005, formerly in the original ; Retrieved February 19, 2011 . ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ Othmar Beerli: “Media consumption has changed significantly in recent years. But the soul of young people has remained the same ». (PDF; 1.3 MB) (No longer available online.) In: think magazin 02/2007. Neue Luzerner Zeitung, May 11, 2005, archived from the original on February 1, 2015 ; Retrieved February 19, 2011 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Sadness from the Alm . In: Der Spiegel . No. 45 , 1988, pp. 73 f . ( online ).
