National distribution
As National Sales is defined as a distribution service for publishers , of the order in the wholesale (Grosso) and the railway station bookstores with newspapers , magazines supplies and non-press products.
The national sales department takes over the entire sales activities of the publisher, depending on the competence and requirements, and thus has an important bundling and filtering function in the market. Conversely, the publisher benefits from professional support and logistical synergy effects for its product.
tasks
The national sales department takes on the market launch of press releases, creates the dispatch plan and the dispatch documents, takes over the sales data processing up to the invoicing, evaluates the sales and operates the marketing for the distribution.
literature
- Peter Brummund: Structure and organization of press sales: sales forms, sales aids and sales channels in the sales organization of newspaper and magazine publishers. Saur, 2006, ISBN 9783598114496 , p. 239 ff.
- Bernd Klammer: Press sales in East Germany: the economic and political interests in setting up a press wholesaling system after the turn of October 1989. KG Saur, 1998, ISBN 9783598213199 , p. 57 ff.
Individual evidence
- ^ Robert Knasmüller: Die Presse im Einzelverkauf - the indirect distribution of newspapers and magazines in Germany: An analysis of the distribution system. Academic series. 2008, ISBN 9783638951630 , p. 25.
Web links
- Definition from the VDZ sales dictionary , website of DPV Deutscher Pressevertrieb GmbH