Negative conference
The negative conference is a creativity technique for intuitive brainstorming. It represents the reverse of classic brainstorming , in which the participants do not look for solutions to a problem, but rather, the other way around, for problems. It is allowed to emphasize existing or potential errors, weaknesses, disturbances, criticisms and other negative features clearly or even exaggeratedly and to invent new problems and difficulties. The result is various negative scenarios for which the participants can work out new solutions in a further step of brainstorming, for example in a brainstorming session. The method is particularly suitable for developing a unique selling point.
Individual evidence
- ↑ Baasch, R. (2015): Creativity Techniques III: The Negative Conference. Podcast of the ManagementJournal Part 52. online ( memento of the original from February 20, 2018 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
