Overengineering

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Under over-engineering (also over-engineering ) to create a product or service at a higher is quality or with more effort understood than is required by the customer. The costs for the finished product therefore often exceed the customer's willingness to pay. There are several possible triggers for overengineering:

On the one hand, excessive perfectionism in the manufacture of the product can be a cause. The product is delivered in a higher quality or with additional functions, which leads to higher production costs. On the other hand, the additionally integrated functions increase the complexity and thus the probability of errors in the product, so that the quality can be negatively influenced.

In addition, overengineering is triggered by a lack of knowledge about customer needs. “A product is only as good as the customer rates it. But the customers are often not even asked. ” Studies and market research can uncover the aspects of a product or service perceived by the target group, which ultimately lead to a purchase decision . These customer requirements can in turn flow into the targeted creation of products and services in order to effectively avoid overengineering.

Overengineering is also associated with longer development times. This gives the competition the chance to place their products on the market that are better geared towards customer requirements and have fewer features that are not required at an earlier point in time and at a better price.

Examples

The individual parts of a Juicero Press

Juicero Press

From 2016, the Juicero company offered a device - the Juicero Press - that was used to squeeze out the juice and vegetable bags sold by the company. The device was technically complex and constructed with high-quality and expensive components. According to press reports in 2017, which showed that the same result could also be achieved by manually squeezing the bags, the company ran into difficulties and finally had to go out of business.

Individual evidence

  1. ↑ “Enable: Less brings more”  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 92 kB), Financial Times Deutschland , Horst Wildemann , July 13, 2005@1@ 2Template: Toter Link / www.logistik-aktuell.de  
  2. ↑ Silicon Valley's $ 400 Juicer May Be Feeling the Squeeze . In: Bloomberg.com , April 19, 2017. 
  3. ↑ https://www.crunchbase.com/organization/juicero#section-overview

See also

Web links