Paid inclusion
Paid inclusion is the paid inclusion of a website in the database of a search engine or a web catalog . Paid inclusion can be offered as the only option for inclusion or as an alternative to free inclusion. The paid form can, for example, offer the advantage of faster admission or a higher position in the search results. In contrast to the sponsor links , paid inclusions are not marked as such, so that the user cannot see here that these are purchased entries.
development
Paid inclusion was a common practice in many search engines (including Microsoft, Yahoo, AltaVista) apart from Google, especially in the years 2000–2005. The latter rely on their own Adsense / Adwords advertising system. In 2004 most of the paid inclusion programs were abolished.
In 2012, Google introduced various new forms of paid inclusion, including Google Flights, Google Shopping and the Google Hotel Finder. This has been criticized from various sides, including a. because this pushes back the organic search results and this can represent an attack on other price and product portals.
swell
- ↑ Definition of paid inclusion. Retrieved July 18, 2019 .
- ↑ What is paid inclusion? in the "Online Marketing Lexicon". Retrieved July 18, 2019 .
- ↑ Google Shopping: What the changeover means for online retailers. Retrieved July 18, 2019 .