Pillsbury Company

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The Pillsbury A Mill at the beginning of the 20th century.

CA Pillsbury and Company was an American food manufacturer based in Minneapolis . It was acquired by Diageo PLC in 1988 and sold by Diageo to its former rival General Mills in 2001 . Since then it has only been the Pillsbury brand . In Germany it is best known for its crack-and-bake products.

Charles Pillsbury founded his mill in Minneapolis in 1869 and expanded it into the world's largest wheat mill within twelve years. 1959 Pillsbury developed on behalf of NASA , the Food Safety Concept hazard analysis and critical control points ( Hazard Analysis and Critical Control Points ), which developed as a result to a global standard.

Known advertising character and popular figure of Pillsbury is known in Germany as "Teigmännchen" boy dough , a stylized Knetmännchen of batter , which the German-born advertising executive Rudolph Perz was invented (1925-2015) in the year 1965th


The purchase of Pillsbury Company by General Mills meant that the Betty Crocker kitchens were temporarily reopened to the public since 2003. After the advertising character Betty Crocker , developed in 1921, proved extremely popular, not least because of her radio broadcasts, General Mills offered consumers tours of the company's test kitchens. Since 1946 these test kitchens have operated under the name Betty Crocker Kitchens. In 1985 the tours were stopped because they wanted to protect production secrets. The acquisition of Pillsbury made it necessary to merge the test kitchens of both companies and resulted in the test kitchens being completely redeveloped. Since 2003, the public has been admitted to tours and events there at regular intervals.

Web links

Individual evidence

  1. Sam Roberts: Rudolph Perz, Creator of Pillsbury's Doughboy, Dies at 89. In: The New York Times, April 3, 2015 (English, accessed April 4, 2015).
  2. ^ Susan Marks: Finding Betty Crocker: The Secret Life of America's First Lady of Food. University of Minnesota Press, 2007. ISBN 978-0-8166-5018-7 , pp. 203