Rack jobbing
Rack jobbing is a service that is provided in the field of sales promotion by the company's own or independent rack jobbers .
Rack jobbing
Rack jobbing is the renting of space at a POS ( P oint O f S ale) for the purpose of sales promotion. The components of rack jobbing are:
- Design or structure of the sales area (shelves)
- Maintaining the presentation of the goods
- Disposition of the goods on behalf of the manufacturer or wholesaler
- Clearance of goods on behalf of the manufacturer or an intermediary agency
- Labeling of the goods
- Return (of parts) of the presented goods due to a call (call return), a defect (defect return) or reaching the expiry date.
- Filling of product-specific brochures
Rack jobbing is now outsourced by most manufacturers and wholesalers to specialized agencies .
Rack jobber
A rack jobber is a service provider who does what is known as rack jobbing in the sales outlets of the goods. In general, he has no duties that are attributed to sales. There are permanent and self-employed rack jobbers. Self-employed rack jobbers usually work in a limited region for various clients. As a rule, these clients have either not yet achieved such a high level of market penetration in this region that the employment of permanent staff is worthwhile, or the small size of the area or the turnover of the goods to be looked after or the presentation of goods does not allow the economic use of permanent rack jobs to. In this case, profitability is achieved by the fact that the rack jobber works for various clients in the point of sale and incidental costs such as B. Travel expenses are only incurred once. The self-employed rack jobbers often gather in regional agencies. Permanent rack jobbers only work for one manufacturer or wholesaler and look after its goods.