Südbest
SüdBest was a benefit and customer loyalty program in Baden-Württemberg . SüdBest was initiated by EnBW Energie Baden-Württemberg AG as the successor to the Energia card. SüdBest GmbH in Stuttgart was responsible for controlling the program. Consumers were able to collect bonus points with the SüdBest card at various shops, companies, service providers as well as public institutions and municipalities in Baden-Württemberg. According to its own information, one of SüdBest's goals was to promote social and cultural projects in Baden-Württemberg. According to SüdBest GmbH, around 350,000 people used the card. Approximately 3,000 program partners took part in the customer loyalty program.
As of December 31, 2009, the SüdBest program was discontinued without replacement. According to the company, "a continuation was not justifiable given the situation on the customer card market".
See also
- Feedback system
- Customer card
- Regarding the criticism of customer loyalty programs from the point of view of data protection: See the example Payback